About me
iOS & Fullstack Developer · Technical Partner for Startups
I've spent 8+ years turning complex technical problems into products people actually use.
I started in iOS — deep in Swift, Apple frameworks, and the craft of building apps that feel native and right. Over time, the problems founders brought me grew beyond the mobile layer: they needed backends, web platforms, automation, and someone who could hold the whole system in their head. So I grew with them — into full-stack, into architecture, into the kind of work where you're not just writing code but shaping how a product works.
What I've learned from building CRMs, marketplaces, e-commerce platforms, and AI-powered tools is that the tech is rarely the hardest part. The hardest part is knowing what to build first, what to skip, and how to structure things so you're not rewriting everything six months later. That's where I spend most of my energy — and where I add the most value.
Today I work with early-stage founders and growing teams across Israel and Europe, as a technical partner — not just a developer. If you're building something and need someone who can move fast without cutting corners, I'd love to talk.
The Journey
BSc Biology — Ben-Gurion University
I studied life sciences, not computer science. Looking back, it taught me how to think systematically and stay curious — two things that matter far more in this field than I expected.
Attempted MSc in Computer Science
After graduating I knew I wanted to move into tech, so I started a master's in CS to do it properly. I completed most of the coursework but never finished the degree — the pull to just start building was stronger than waiting for a certificate that, in the end, I didn't need.
First iOS Developer Role
Somewhere along the way I fell in love with building apps and just... didn't stop. Teaching myself iOS and landing that first job remains one of the things I'm most proud of.
Senior iOS Developer at Invoke Ltd
Reaching senior level felt significant — not just as a title, but as a sign that the self-taught path had actually worked. I learned a lot about real production code and working with a team here.
Went Full-Time Freelance
Stepping out on my own was scary and exciting in equal measure. Freelancing pushed me to take ownership of everything — the code, the client, the deadline. I wouldn't trade it.
Self-Taught Full Stack Transition
After years in mobile, I felt the pull to learn the whole picture. React, Next.js, Node, MongoDB — another self-taught chapter. Some things don't change.
